The Golf Lab, Matfen Hall, UK

We recently spoke with the team at Matfen Hall to learn how the installation of a simulator powered by the GCHawk has supported their vision of combining world-class leisure with high-performance golf. From increasing off-season engagement to enhancing guest experience, the simulator has already made a noticeable impact across the estate.

At a Glance

“From the first enquiry to installation, the Foresight team guided us through everything.”
Tom Robson
Club Professional, Matfen Hall

The Interview

What motivated you to install a simulator at Matfen Hall?

Adding the simulator was about creating an all-season golf experience, one that fits alongside our spa, fine dining, and luxury hospitality offering. We wanted guests to enjoy great golf regardless of weather, and we knew it had to be powered by technology that could match the quality of the rest of the estate.

Why did you choose Foresight Sports technology over other systems?

Accuracy and ease of use were the big ones. We’d seen the GCHawk in action and were really impressed by the data quality and the overhead design. For us, it wasn’t just about adding a simulator, it was about doing it to the highest standard.

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The Golf Lab, Matfen Hall

How have guests and members responded to the simulator?

It’s been a hit with all kinds of visitors. Club members love using it to work on their game, especially when the course is closed during winter. Hotel guests tend to treat it as a fun extra, many have never tried indoor golf before, so it’s something completely new. We’ve had quite a few first-time players book coaching sessions after giving it a go.

Has it impacted revenue or booking trends, especially in off-peak seasons?

Absolutely. Winter used to be a quiet time for the golf side of things, but the simulator has changed that. We’ve seen an increase in bookings across both coaching and leisure usage. It’s also helped us build in new packages, combining golf with overnight stays or spa access has opened up more flexible ways for guests to engage with the venue.
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The Golf Lab, Matfen Hall

From a coaching perspective, what impact has the GCHawk had?

The coaching team rely on the data every day. Metrics like spin rate, carry distance and launch angle have helped players make really noticeable improvements in a short space of time. And because it’s consistent and easy to understand, our coaches can tailor their lessons and advice more precisely.

What have you noticed about the user experience and setup process?

The process was smooth. From the first enquiry to installation, the Foresight team guided us through everything. Our team picked up the software quickly, and the intuitive interface meant we were able to start using it with guests almost immediately.

How does the simulator fit into Matfen Hall’s long-term vision?

It’s now a core part of our golf and leisure offering. It supports our goal of being the leading luxury resort in the region, offering high-end experiences to both golfers and non-golfers alike, all year round.

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